Privacy Policy

Life Altering Corp ("Company," "we," "our," or "us") operates the Taylor mobile application ("App") and website at lifealteringtaylor.com ("Site"). This Privacy Policy explains how we collect, use, and share your information.

1. Information We Collect

1.1 Information You Provide

• Account information: Name, email address, date of birth, gender
• Health profile: Height, weight, fitness goals, dietary preferences, medical conditions you choose to disclose
• User content: Workout logs, nutrition entries, conversation history within the App, feedback
• Beta registration: Email, name, access code (collected at beta signup)

1.2 Information Collected Automatically

• Usage data: Features used, session duration, interaction patterns
• Device information: Device model, iOS version, unique device identifiers
• Log data: App errors, crash reports, performance metrics
• Web analytics: Pages visited, referrer source, approximate country (via Plausible — see §4)

1.3 Health Data from Apple HealthKit

When you grant permission, the App reads the following HealthKit data categories:

• Activity: steps, active energy, exercise minutes, stand hours
• Heart rate and heart rate variability
• Sleep analysis
• Body measurements: weight, height, BMI
• Nutrition: dietary energy, macronutrients (where available)
• Workout records

You control which categories to share from iOS Settings → Privacy & Security → Health → Taylor. Granted permissions are revocable at any time.

2. How We Use Your Information

Purpose	Legal basis
Provide and improve the AI coaching service	Contract performance
Personalize workout and nutrition recommendations	Contract performance
Send beta program communications	Consent
Respond to support requests	Legitimate interest
Analytics to improve the App	Legitimate interest
Comply with legal obligations	Legal obligation

We do not sell your personal information. We do not use health data for advertising.

3. On-Device AI Processing

The Taylor AI coach runs inference locally on your device using Apple's MLX framework. Your health conversations and queries are processed on your iPhone without being transmitted to our servers for the primary inference path. Only anonymized feedback signals (where you opt in) may be used to improve model quality.

4. Third-Party Services

Service	Purpose	Data shared	Privacy policy
Supabase	Database hosting (EU region)	Account + health profile data	supabase.com/privacy
Resend	Transactional email	Email address only	resend.com/privacy
Plausible Analytics	Privacy-first web analytics	No personal data; no cookies	plausible.io/privacy
Apple HealthKit	Health data source	No data sent to Apple beyond what iOS handles	apple.com/privacy

We do not integrate with advertising networks, data brokers, or behavioral profiling services.

5. Data Retention

• Account data: Retained while your account is active. Deleted within 30 days of a verified deletion request.
• Health metrics: Retained for up to 2 years to power longitudinal coaching features. Deleted on account deletion.
• Chat history: Stored locally on device by default. Cloud backup is opt-in.
• Analytics events: Retained for 13 months (Plausible rolling window), then deleted.
• Beta registrations: Retained until the App Store launch, then migrated to production accounts or deleted.

6. Security

We protect your data with:

• Encryption at rest: AES-256 for all data stored in our database
• Encryption in transit: TLS 1.3 for all API communications
• Per-user encryption keys: Health data is encrypted with keys unique to your account
• Row-Level Security: Database policies ensure users can only access their own data
• No server-side AI inference: Sensitive health conversations never leave your device

7. Your Rights

Depending on your location, you may have the following rights:

All users

• Access a copy of your personal data
• Correct inaccurate information
• Delete your account and all associated data
• Withdraw consent at any time

EU / EEA residents (GDPR)

• Data portability (receive data in machine-readable format)
• Object to processing based on legitimate interest
• Lodge a complaint with your local supervisory authority

California residents (CCPA)

• Know what personal information is collected and how it is used
• Opt out of sale (we do not sell data)
• Non-discrimination for exercising your rights

To submit a deletion request or data access request, visit /legal/data-deletion or email privacy@lifealteringtaylor.com.

8. Children's Privacy

The App is intended for users 18 and older. We do not knowingly collect data from children under 13. If you believe a child has provided us data, contact privacy@lifealteringtaylor.com and we will delete it promptly.

9. Changes to This Policy

We will notify you of material changes via email and in-App notification at least 30 days before the change takes effect. Continued use after the effective date constitutes acceptance.

10. Contact

Life Altering Corp
Privacy inquiries: privacy@lifealteringtaylor.com
General: hello@lifealteringtaylor.com